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The top brand in cycling equipment
WHY BUY BIORACER?
Why picking Bioracer out of many other high quality brands, you ask? Let us explain you. It will all make sense, I’ll promise you!
REASON 1: OUR MISSION? WE MAKE YOU FASTER
We innovate, design, manufacture, promote and sell speedwear to cyclists, triathletes, runners and ice skaters, striving to maximize their performance and ultimately their speed.
“It is our firm belief that speed doesn’t discriminate. It’s for everyday people, but not for everyday rides.”
For some, the victory of not getting dropped on their local club ride is as big as a winning a World Tour. We applaud, respect and celebrate all victories with equal gusto. Our 28 years on cobbles and climbs, in mud and crosswinds, and under blazing sun and freezing rain has smoothed out the kinks and taught us that what works for the pros, works for the everyday cyclist — even if winning isn’t measured in gold, but in raising a glass in celebration of going an extra km or mile.
REASON 2: OUR VISION? MAN IS MEASURE OF ALL THINGS
The speed and performance of an athlete depends on 3 things: biodynamics, aerodynamics and aquadynamics. It is in our DNA to innovate to improve your athletic performance. We design your gear so you can compete at your best. Your greatest competition is yourself. This is why you should buy Bioracer!
REASON 3: DEVELOPED IN BELGIUM, MADE IN HOUSE, TESTED IN BELGIAN CONDITIONS.
We develop everything in our Belgian HQ and produce everything under our own roof. And only after intense testing in our Protolab and in our proving grounds, a new product gets released to you, the customer.
Our proving grounds? Belgium.
In Belgium it rains 200 days a year. It’s cold. It’s muddy. There are cobblestones that can rattle fillings out of your molars.
For testing cycling apparel, this is paradise. If the clothing we produce is good enough for these circumstances, then the clothing is good enough for you.
And if your test panel consists of the biggest names in Belgian cycling, you know it will be tested to the limit.
